What is Google Ads?
Google Ads (formerly known as Google AdWords) is Google’s online advertising platform, enabling businesses to create ads that appear on Google Search, YouTube, and other sites across the web. It offers several types of advertising options, including search ads, display ads, video ads, app ads, and more. The platform operates primarily on a pay-per-click (PPC) model, where advertisers pay for each click on their ads.
Types of Google Ads
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Search Ads:
- Appear on Google search results pages.
- Text-based ads displayed above or below the organic search results.
- Ad extensions can be added to provide additional information (e.g., phone numbers, location).
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Display Ads:
- Appear on websites in the Google Display Network (GDN).
- Image-based ads that can include photos, graphics, and text.
- Targeting options include demographic targeting, topic targeting, and remarketing.
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Video Ads:
- Appear on YouTube and across websites in the GDN.
- Formats include skippable and non-skippable ads, bumper ads, and in-stream ads.
- Targeting based on user behavior, demographics, and interests.
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Shopping Ads:
- Appear on Google Shopping and in Google Search results.
- Showcase product images, titles, prices, and store information.
- Ideal for e-commerce businesses.
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App Ads:
- Promote apps across Google Search, Play Store, YouTube, and the GDN.
- Universal App Campaigns (UAC) use automated targeting and ad creation.